Club Lambda - Celebrating Diversity with Style
Ourview TV, a popular network showcasing diverse voices within the LGBTQIA+ community, approached ElevenThirteen Media for assistance in creating a captivating promotional video for Club Lambda's NYC Pride 2022 celebration. Club Lambda, a black-owned LGBTQIA+ bar located in Brooklyn, NY, was eager to have a lively and colorful video that captured the spirit of Pride and showcased the talent of cast members from the reality show "The Circle NYC."
Involvement of
"The Circle NYC" cast:
By casting members from the reality show "The Circle NYC," we added an extra layer of excitement and appeal to the video, showcasing familiar faces and personalities that resonated with the target audience.
Partnering with Ourview TV:
ElevenThirteen Media joined forces with Ourview TV to ensure the production of a high-quality and authentic promotional video that resonated with the LGBTQIA+ community.
Widespread exposure:
The video was shared across social media platforms and played on screens at both Club Lambda locations (Harlem and Brooklyn), resulting in significant exposure for the cast members, Ourview TV, and Club Lambda. Additionally, ElevenThirteen Media was featured in the filming of the reality show "The Circle NYC" during the production of the promotional video for Season 6, further amplifying the exposure.
The engaging and visually striking promotional video was well-received, garnering massive exposure for Club Lambda, Ourview TV, and the cast members of "The Circle NYC." The collaboration effectively showcased Club Lambda's commitment to celebrating diversity and helped to elevate its presence as a premier LGBTQIA+ venue in New York City. The inclusion of the production process in the reality show provided a unique opportunity for ElevenThirteen Media to reach an even broader audience.